Thursday 20 May 2010

I'll Drink To This

As someone who now hardly drinks alcohol, but who will never entirely give up, I am not sure what to make of proposals for minimum pricing. They seem to be hitting the wrong target, which is alcoholic drinks stronger than beer, specifically designed for immature palettes, and, yes, priced for the pocket money market, or at least the Saturday job market.

Why shouldn’t I be able to buy four bottles of real ale for six quid? It would take me over a week to get through them. But making anything last over a week because it is worth savouring is not how the adolescent mind works. And being able to appreciate anything worth savouring in that way is not how the adolescent palette works. So why discriminate in favour of the adolescent pocket?

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